Italian style means Italian way of living.
This is the headline that Brand Italy, the first trade fair of Italian products in Qatar. Excellence in the culinary arts, design and construction of the furniture, the touristic sights: a path that will give visitors the opportunity to learn about Italy through the companies that made the Made in Italy brand a success.
A new market for Italian excellence
Qatar is one of the most dynamic countries in the world that, in recent years, is experiencing a dizzying economic growth.
Projected to 2022, when it will host the World Cup, Qatar is seen as one of the countries most advanced in the world. Many Italian brands will be there following some that already tried to conquer this important but difficult market. This is a great chance to show and tell Italy straight, without any intermediary. Who will attend this trade fair make can enjoy a real luxury Italian experience.
Brand Italy will be hosted in the Qatar National Convention Centre (QNCC), a modern exhibition space located a few kilometers from Doha International Airport, which aims to become a connecting door to the Arab world.
A public of 30,000 visitors, including buyers, dealers, businessmen, journalists, Made in Italy fans and Representatives of the business community from Qatar, from United Arab Emirates, Oman and other countries in the Middle East.
The event is scheduled in Doha from 10th to 12th November 2014 and is only the first of several editions that will be proposed again in Qatar and elsewhere in the Middle East. Business and Italian vocation for luxury will have a successful meeting in Qatar, a good omen for the future of our country.